One of the tricks
great writers use
is to write for a specific person.
This extends to writing copy.
In Michael Masterson’s
Seven Years To Seven Figures,
“…think of someone you know and truly care for
- some who could truly benefit from
the product you’re offering
- and let them in on this wonderful knowledge
you have about this product
that can change his or her life.
If you truly care for the person
you’re writing to,
it will come through in your copy.”