By k | September 24, 2008 - 6:00 am - Posted in Marketing

David Wolfe and Robert Snyder
in Ageless Marketing
advise companies to
“Market to values, not to age.”

The top 3 values held
by Americans 62 and older are
self-respect, family ties, and faith and religion.
The top 3 values held
by Americans 45 to 61 are
altruism, family ties, and intellectual curiosity.

Yes, feature older actors and actresses
in marketing
but actually mentioning age is not needed.
Focus on values.

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