Popcorn Sales At Movies – Horror Vs Comedy

According to the John Tesh Radio Show,
movie goers consume
30% more popcorn
while watching scary or dramatic movies
than while watching comedies.

I often get asked
which is the better emotion to use
in marketing –
fear or love.

It depends on what you’re selling.
Fear sells more popcorn.
Love sells more greeting cards.

Published
Categorized as Marketing