According to the John Tesh Radio Show,
movie goers consume
30% more popcorn
while watching scary or dramatic movies
than while watching comedies.

I often get asked
which is the better emotion to use
in marketing -
fear or love.

It depends on what you’re selling.
Fear sells more popcorn.
Love sells more greeting cards.

This entry was posted on Sunday, September 21st, 2008 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.