By k | September 21, 2008 - 6:00 am - Posted in Marketing

According to the John Tesh Radio Show,
movie goers consume
30% more popcorn
while watching scary or dramatic movies
than while watching comedies.

I often get asked
which is the better emotion to use
in marketing -
fear or love.

It depends on what you’re selling.
Fear sells more popcorn.
Love sells more greeting cards.

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