Dosh Dosh has a great post
on how email marketers (i.e. spammers)
leverage the power of the familiar.

2.28% of all emails in July
had Angelina Jolie in the subject line.
Why?
Because we all known her.
Familiarity lowers our bull sh** blockers.
It doesn’t hurt that she is current.

Is using Angelina’s name too transparent for you?
Then use an influential in the community.
When I visit romance forums,
I’ll lead by talking about
a well known author’s current book.
This small talk puts readers at ease.

This entry was posted on Thursday, September 18th, 2008 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.