New product development is sales.
Plain and simple.
Project managers have to sell
co-workers, executives, vendors, customers,
on the new product.
No matter how good
a salesperson you are,
some people
simply won’t understand.
Jeff Bezos, founder of Amazon.com,
explained in the April 28th issue of BusinessWeek
“If you’re going to do something
that’s never been done before
– which is basically what innovation is –
people are going to misunderstand it
just because it’s new.”