By k | August 23, 2008 - 6:00 am - Posted in Sales

I went to the
Consumer Electronics Show
in January
armed with stacks of business cards.
I gave all of them away.
I’ve received calls/emails
from two vendors.

Is this surprising
after the businesses worked so hard
to get my contact information?


In the superb
yet poorly titled book
Instant Income by Janet Switzer,
(it is about small business sales and marketing)
she shares
“It’s said that an astounding
80 percent of leads are never contacted
after a show.”

Follow up.
It IS expected.

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