I recently finished the career planning book
Can This Elephant Curtsy On Cue?
written by Danielle Weinstock.

It is a great book.
I especially enjoyed
her unique insights
on dealing with unemployment
(a sure thing in the movie business).

However, I am unlikely to recommend it.

Why?

Because I can never remember the title
(too long)
and when I do,
it is too cutesy to be taken seriously.

Names are important.
Brand names, titles, company names.
Put some thought into choosing one.

This entry was posted on Sunday, July 27th, 2008 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.