By k | July 27, 2008 - 6:00 am - Posted in Marketing

I recently finished the career planning book
Can This Elephant Curtsy On Cue?
written by Danielle Weinstock.

It is a great book.
I especially enjoyed
her unique insights
on dealing with unemployment
(a sure thing in the movie business).

However, I am unlikely to recommend it.

Why?

Because I can never remember the title
(too long)
and when I do,
it is too cutesy to be taken seriously.

Names are important.
Brand names, titles, company names.
Put some thought into choosing one.

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