By k | July 24, 2008 - 6:00 am - Posted in Marketing

I was told yesterday
we’re in a recession.
The person was 100% certain.

Why?

Because an Allstate commercial
mentioned recession.
The viewer remembered the commercial,
the mention of recession
and especially Allstate.

Being first meant taking criticism
(we’re not officially in a recession
and the Allstate commercial, in fact,
doesn’t say we are)
but that is more than offset
by being remembered.

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