The Fortune 500 companies are
seen as industry leaders.
They are NOT innovation leaders.
They have too much to risk.
The innovation leaders are the start ups.
They’re forced in that role.
Bernie Hadley-Beauregard,
founder of Brandever Strategy Inc.,
says start ups become successful
“By taking chances that the
large competitors dare not take.”
If your new product isn’t risky,
it has either been done
or been tested and failed.