Kim T. Gordon at Entrepreneur.com
shares her top 5 tips
for great copywriting…

1) Write one-to-one.
2) Make your message “outer-directed.”
(about your reader)
3) Lead with benefits.
(to your reader, not to you)
4) Follow the rules of engagement
(use direct, short words).
and
5) Provoke a reaction
(Most common way? Ask a question)

1) Write one-to-one
applies to any sort of writing.
When I write my novels,
I write for a specific single reader in mind.

As Gordon states
“People read marketing copy as individuals,
not as a group.”

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