I ran a contest
using an email list as a base.
I had a 10% response rate
but the interesting part
was how quickly recipients responded.

43% entered Day 1
43% entered Day 2
8% entered Day 3
4% entered Day 4
2% entered Day 5

What does this mean?
If you don’t get a response to your offer
within two days,
you’re not going to
(unless you resend the email).

This entry was posted on Wednesday, July 2nd, 2008 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.