MarketingSherpa reminds us
that the time to market,
if you have the cash,
is during a recession.
Why?
For two main reasons.
The first is that your competition
is likely pulling back on marketing
(a natural response to lean times).
The second is that
it costs less.
No, the official rates
don’t usually change.
What changes is how open
to negotiating
the media venues are.
Ask
‘is this the best you can do?’