By k | June 27, 2008 - 6:00 am - Posted in New Business Development

Seth Godin has a brilliant post on
the five elements of marketing.

My favorite part?

That product is the
physical manifestation of story.

Too true.
There are unlimited products
available for development.
Too many for your company’s
limited resources
to launch successfully.
One of the filters should be
‘does this product fit our company’s story?’

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