Seth Godin has a brilliant post on
the five elements of marketing.
My favorite part?
That product is the
physical manifestation of story.
There are unlimited products
available for development.
Too many for your company’s
to launch successfully.
One of the filters should be
‘does this product fit our company’s story?’
This entry was posted on Friday, June 27th, 2008 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.