By k | June 26, 2008 - 6:00 am - Posted in Marketing

Morrisons, a grocery store in the UK,
gives customers money back
for using their reusable grocery bag.

Customers are happy.
They think
it is a reward for being
environmentally friendly.

It isn’t.
If it was,
the compensation would apply
to EVERY reusable bag.

No.
It is a reward for marketing,
for walking around
with a Morrisons logo.

How can you reward your customers
for marketing?

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