Morrisons, a grocery store in the UK,
gives customers money back
for using their reusable grocery bag.

Customers are happy.
They think
it is a reward for being
environmentally friendly.

It isn’t.
If it was,
the compensation would apply
to EVERY reusable bag.

No.
It is a reward for marketing,
for walking around
with a Morrisons logo.

How can you reward your customers
for marketing?

This entry was posted on Thursday, June 26th, 2008 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.