By k | June 25, 2008 - 6:00 am - Posted in Sales

Some entrepreneurs think
‘if only I could get the product listed
in Wal-Mart or Costco,
I’ll be set.’

Ummm… no.
50% of all new products
that make it to shelf
don’t succeed.
This despite often paying large listing fees
(grocery stores charge a one-time fee
to put your product on the shelf)
and other set up costs.

You have to sell to
retailers and grocery stores,
yes,
but,
your job isn’t done there,
you also have to sell through to
the consumer.

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