By k | June 23, 2008 - 6:00 am - Posted in Marketing

In Europe,
eating gelato is an experience,
the (often pricey) indulgence it should be.

Vendors not only offer
great tasting gelato
but great looking gelato,
many shaping cones into beautiful roses.

These works of art
take a few seconds longer
than the regular blobs of flavor
other shops offer
but believe me, customers wait.

If you can make your product
more beautiful,
consider doing so.

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