By k | June 21, 2008 - 6:00 am - Posted in Marketing

Gary Bencivenga at Marketing Bullets
shares his top 3 tips
for greatness in copywriting.

The second tip,
“that the best copywriters
are the most tenacious researchers”
is one
applying to any profession.

I know
when I feel stretched for content
here at ClientK,
it is because
I haven’t been doing the reading
necessary to remain current
in new business development.

It is a clear signal
to get off my a$$
and do some work.

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