In Breakthrough Business Development,
Duncan MacPherson and David Miller
reco building profiles on all your top clients.

These profiles should include information about;
F(amily)
O(ccupation)
R(ecreation)
M(essage)

Message or the product you deliver
comes last
because without the trust and relationship built up
with the first three,
your message becomes a commodity
competitors can copy and lower price on.

Does this work?
Yes

When my novel released,
a headhunter buddy was
one of the first to mention it.
My novel had nothing to do directly
with our professional relationship
yet him remembering it
secured my loyalty.

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