I went to two housewarmings
on the same weekend.

The first housewarming
was held by a professional party planner,
throwing fancy parties was her job.
Guests were fed shrimp skewers on couscous.
Tasty yet expectations were so high,
guests were disappointed.

At the second regular family housewarming,
guests were fed steakettes with rice.
Not as fancy as the first
yet because of lowered expectations
(we expected burgers and hot dogs),
guests were happier.

Often companies are competing
more with expectations than
with competitors.
Exceed expectations and
your customers will be thrilled.

This entry was posted on Tuesday, May 27th, 2008 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.