Do you have English PhD’s
writing your communications?
Is that a good idea?

A highly educated person knows
30-40,000 words.
The average person knows
10-15,000 words.

That is a huge gap in communication,
a gap that could cost your company money.

Ensure that your marketing and sales team
is only using those core 10,000 words.

BTW… the most commonly understood English word
is NOT yes,
it is ok.
That tidbit has come in very handy
when I’m traveling.

This entry was posted on Saturday, May 24th, 2008 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.