One of the pushbacks
I get from money limited entrepreneurs
is spending on marketing
is an on going expense.
Stop spending,
the results stop too.

I agree.
That is why I always try to leverage
temporary marketing into permanent marketing.

When I was looking to advertise my book online,
I concentrated on sites
with blogs or permanent author pages.
Once I had set up the banner or cover or newsletter ads,
I also requested guest blogs
or author pages
or interviews.

These permanent features,
mentioning my site and name,
will give me results long
after my marketing spend is done.

This entry was posted on Wednesday, May 21st, 2008 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.