By k | May 16, 2008 - 6:00 am - Posted in Marketing

In Media Training 101,
Sally Stewart explains what NOT to say to a reporter.

What are some of the phrases to be avoided?

“This story will really help
me/my company/my sales”

A reporter is writing about you
because you are news,
not to help you.

“What’s your angle?”
Angle=Ulterior Motive=Bad Reporting

Any headline question
You’ll look like a jacka$$.
Reporters don’t write headlines.

“Let me send you free XYZ”
Freebies=Bribes=Bad Reporting

“Can I see the story before it is published?”
Doesn’t happen and is insulting to the reporter

and

“To Tell The Truth…”
implies you weren’t telling the truth
throughout the interview.

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