By k | May 15, 2008 - 6:00 am - Posted in Marketing

An author asked a marketing loop
“Should I waste time on Myspace or not?”

Without even attempting
to evaluate the effectiveness of Myspace,
I would have to say
“or not.”

Why?

Because if you immediately associate
marketing with “wasting time”
then it is not going to work for you.
Marketing is an investment,
not a waste.

Watch the words you use.

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