John Jantsch has a great post
on the benefits of having prospects come to you,
rather than reaching out to each prospect.
Yes, I agree that having a prospect come to you is best
but that is a long term tactic.
Blog posts, workshops, ezine articles
all take time and repetition to work.
Entrepreneurs like you and I often need cash NOW.
That is why we reach out to prospects.
We cold call,
we send direct mail,
we go door to door if we have to.
This short term fix isn’t pretty,
it isn’t efficient
but it is often necessary
until the long term tactics give us a return.