Comments on: A Successful Segmentation http://clientk.com/2008/04/27/a-successful-segmentation/ Fri, 09 Jan 2009 01:40:53 +0000 http://wordpress.org/?v=2.3.3 By: Tom H. C. Anderson http://clientk.com/2008/04/27/a-successful-segmentation/#comment-1812 Tom H. C. Anderson Tue, 29 Apr 2008 19:22:07 +0000 http://clientk.com/2008/04/27/a-successful-segmentation/#comment-1812 I don’t understand why it has to be one approach or the other. McKinsey just published a report in Research World which mentioned this. I summarized the findings here: http://www.tomhcanderson.com/2008/04/29/high-performing-companies-all-use-text-analytics-and-don%e2%80%99t-mix-their-segmentation-and-crm/ Our segmentation methodology (Anderson Analytics), combines the best from CRM/DM, Behavioral and Emotive segmentation techniques. Good segmentation schemes have to be both strategic as well as actionable. -Tom I don’t understand why it has to be one approach or the other. McKinsey just published a report in Research World which mentioned this. I summarized the findings here:

http://www.tomhcanderson.com/2008/04/29/high-performing-companies-all-use-text-analytics-and-don%e2%80%99t-mix-their-segmentation-and-crm/

Our segmentation methodology (Anderson Analytics), combines the best from CRM/DM, Behavioral and Emotive segmentation techniques. Good segmentation schemes have to be both strategic as well as actionable.

-Tom

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