Coca-Cola is a global company.
It prefers that product offerings
from country to country
are the same.
due to system efficiencies,
but doesn’t insist upon it.
Despite being popular in the U.S.,
there is no Cherry Coke in Canada.
It has been introduced a few times
and failed each time.
There is no local demand for that product.
There IS, however,
a demand for more Five Alive flavors
at a higher juice content
so Coca-Cola changes the base product to supply it.
That local success is then tested
in other countries.
Coca-Cola thinks globally
Can your company take global successes
and tweak them for the local market?
This entry was posted on Friday, April 25th, 2008 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.