By k | April 25, 2008 - 6:00 am - Posted in New Business Development

Coca-Cola is a global company.
It prefers that product offerings
from country to country
are the same.
Prefers,
due to system efficiencies,
but doesn’t insist upon it.

For example:
Despite being popular in the U.S.,
there is no Cherry Coke in Canada.
It has been introduced a few times
and failed each time.
There is no local demand for that product.

There IS, however,
a demand for more Five Alive flavors
at a higher juice content
so Coca-Cola changes the base product to supply it.
That local success is then tested
in other countries.

Coca-Cola thinks globally
but
acts locally.

Can your company take global successes
and tweak them for the local market?

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