Spring is traditionally the launch
of the home renovation season.
Wondering if the possible recession
is going to put a damper on this year’s spending,
I asked a buddy of mine in the business.

His marketing angle?
It is all about paint.
He’s calling paint the lipstick of the reno business,
low cost yet impactful,
an affordable luxury.

Are you offering an affordable luxury
in your product line?

This entry was posted on Friday, April 11th, 2008 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.