Apple has surpassed Wal-Mart
to become the top music seller in the world.
How did this tech company do that?
Especially with so much competition
in the digital music space?

Michael Greene with Jupiter Research credits
the 99 Cent Download as the big win.
Apple gave customers the ability
to pick only the songs they wanted
and offered them at an affordable price.

Can you break your product offerings
into bite-sized purchases?

This entry was posted on Sunday, April 6th, 2008 at 6:00 am and is filed under Sales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.