A young entrepreneur I know
is planning to spend thousands of dollars
for a professional to design a logo.
And she is spending this
before she even has a product.

Yes, a logo is important,
it is a visual representation of your brand,
but the cost does not have to break the budget.
The Nike swoosh
was created for $35
($184 in today’s dollars)
by a student designer.

Put the money in the product first.

This entry was posted on Sunday, March 30th, 2008 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.