With the advertising for my upcoming book launch,
I’ve collected a folder full of cover art images.
Because that folder is needed.
Every advertising venue has a different size requirement
and these sizes have to be exact
or the advertiser will be charged a penalty or worse, rejected entirely.
There is also an image quality requirement.
90 DPI (dots per inch) is the standard
as the average screen can’t resolve higher.
Print, though, print requires a higher quality.
300 DPI is the minimum and usually standard
but the requirement can reach over 1200 DPI.
So when designing images or artwork or logos,
start at a high DPI.
This entry was posted on Wednesday, March 26th, 2008 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.