Seth Godin,
in a recent post about the music industry,
talks about the power of subscribers.
“Magazines make 10x return on equity of books,
you know why?
Because magazines have subscribers and
books don’t.
So every time a book comes out
they gotta run around looking for someone to buy it.
Where as the magazine people just look
for the next author to write the next article
in the next magazine.”
Subscribers are a must now
even in the book world.
There are publishers with subscribers
(Harlequin).
There are authors with subscribers
(Nora Roberts with her 11 new novels out in 2008).
Customers are too precious to let walk away.