For some unknown reason,
client k got on a ranking of top Health blogs
(must be all that talk about selling more M&M’s
and how sleep is overrated).
I promptly contacted the listmakers and
got it taken off.

Why?
Because not all prospects are good prospects.
Calming down readers
who are never going to return
is a waste of energy.

As is trying to sell a beef burger
to a vegetarian.
Or marketing a romance novel
in a car magazine.

Concentrate on talking to the prospects
interested in the product first.

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