By k | February 21, 2008 - 6:00 am - Posted in New Business Development

Duct Tape Marketing has a brilliant post
on synergies.

Properly utilizing synergies is a key to success. 
If you have to do something,
make that something stretch
as far as possible. 

Some people ask me
why I have a travel blog
The reason is synergy. 
I found myself retyping travel advice
again and again. 
I was also emailing my travel photos to buddies.  
It made sense to put both online in a blog.  
Saves me time,
expands my circle of influence, and
the advertising pays for the domain name. 

Look at what you’re currently doing. 
Can you stretch it painlessly into more?

This entry was posted on Thursday, February 21st, 2008 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.