One of my buddies tells everyone
that he is an alpha male.
He isn’t.
And that is easy to determine.
Why?
Because if he was an alpha male,
he wouldn’t need to tell people he was one,
they’d simply know.
That is the same with marketing.
If the only way your consumer “knows” something
is because you tell them over and over,
the minute you stop telling them,
they will “forget.”
The message won’t ever go viral.
It won’t ever last beyond the last marketing spend.
There has to be some truth in advertising for it to truly work.
This entry was posted on Tuesday, February 19th, 2008 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
“Being powerful is like being a lady. If you have to tell people you are, you aren’t. ”
Margaret Thatcher
Brilliant quote Analyzer!
Adding that one to my list!