One of the smartest pieces of schwag
at the Consumer Electronics Show
was the TV Guide CES Survival Guide.
 
Not only did this lunch box full of snacks
tie in nicely with their product
(”Navigating CES is kind of like navigating TV today.
It can be very overwhelming.”)
but it was high impact. 

The problem was that it was also bulky
so attendees were scooping the inside treats
and ditching the box. 

What did the marketers at TV Guide do? 
They branded the inside pieces also. 

Look at your schwag and products. 
Is each piece branded?

This entry was posted on Sunday, February 17th, 2008 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.