For most people (accountants excluded),
filing taxes falls into the same classification
as going to the dentist. 
Not fun but necessary. 

H&R Block is trying to change that.  
Their online tax prep program called Tango
uses every day language and slang (like chillax)
to make the process more user friendly. 

Who is their target? 
Younger taxpayers, obviously. 
Building on their share of
the 25% of taxpayers using software.  
Their unlimited customer support
also targets the 50% of taxpayers
using a professional tax preparer.   

This entry was posted on Friday, February 15th, 2008 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.