When we think of Valentine’s Day purchases,
we often think of flowers
(it being the second biggest day for floral sales,
after Mother’s Day)
but it is a significant for other industry sales also.
It is number two for cards (after Christmas)
with 85% of the valentines being purchased by women.
It is also the fourth largest day for confectionery sales
(after Halloween, Easter and Christmas).
Retailers, however, are increasingly having to be more careful
with their Valentine’s Day pitches.
There is a growing counter-culture movement
against the commercialism.