By k | February 13, 2008 - 6:00 am - Posted in Marketing
My favorite Valentine’s Day
marketing pushes
of 2008
has to be M&M’s green promotion.
Instead of the expected pink or red M&M’s,
the company is promoting green
(with the Tagline
“It says I want you.
Need you.
Love you.
Like red never could.”)
Why green?
Because of the urban legend
about green M&M’s
promoting… umm… friskiness.
Yes, a company working with urban legend,
rather than against it.
This entry was posted on Wednesday, February 13th, 2008 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
I agree- I think it was a good move from Mars, Inc. It was really playful and certainly created a buzz. Let us know if you hear anything about sales figures. I’d be interested to know how the promotion turns out for them.
Sure thing, Kaitlyn.
I’ll keep my ears open for the lift.
No longer in the industry,
I don’t get a copy of the Nielsen figures
so I rely on the kindness of buddies.