Trip chaining,
the process of making many stops with one trip,
is a woman’s domain. 

Although women have shorter commutes,
they make more stops. 
They go through the drive-thru,
stop at daycare, drop by the mall.  
Men drive directly between home and work. 

What does this mean? 
Drive-thru’s, roadside signs, radio ads, 
should be female friendly.   

This entry was posted on Monday, February 11th, 2008 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.