One of the most brilliant marketing campaigns
I’ve seen in a while has to be
Diamond Shreddies.
Here is a favorite cereal,
thought of as boring yet dependable.
It has a core base of loyals
preventing the product from being messed with taste-wise
(or risk a New Coke disaster).
So how do you create excitement?
You rotate the product and
force consumers to look at it in a new way.
Yes, consumers know it is the same old Shreddies.
The inside joke makes the marketing even more endearing.
This entry was posted on Friday, February 8th, 2008 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
It might be endearing, unless they’re really selling the same thing in a new box
I haven’t actually looked in the cereal aisle…
There has to be a fine line between inside jokes and putting a “SALE!” sticker on something while increasing the price.
I’ve worked in the food industry for years, and seeing this commercial for “diamond shreddies” my question still remains the same…
Where’s the hair nets for management?