An author was moaning and groaning to me
about her book not getting any press.  
I asked her what she was doing about it. 
Nothing. 
Marketing her book is her publisher’s job. 

Yep, she’s waiting for someone else
to make her into a success. 
She’ll be waiting a long time
as there isn’t a someone else. 
In any endeavor. 

Sure, partner, delegate, assign,
but know that the responsibility
for your success or failure is yours. 
Whether you take action or not.     

This entry was posted on Wednesday, February 6th, 2008 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.