Manufacturers often pay for
placement on store shelves and
that cost varies by location. 
End caps, shelves by the cashier,
middle shelves all cost more. 

Is this fair? 
Yes. 

A study on product placement out of Cardiff
concludes that 
the middle shelf is the optimal placement. 
Always. 
But the difference between the shelves
are magnified even more at the cashier line up. 

Is it worth it? 
It depends on the price.
When I’ve done the math,
it has been
but the profit varied by store.     

This entry was posted on Friday, February 1st, 2008 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.