By k | January 30, 2008 - 6:00 am - Posted in Marketing

Weeks ago,
I went to the Consumer Electronics Show in Vegas
and returned loaded down with schwag. 
Most items got a ho-hum from this marketing gal. 

Most. 
Not all. 

JVC did an outstanding job once again
in the massive mobile section,
giving out the only air fresheners at the show. 

However, the best schwag I received was
a tiny screen cleaner for phones and blackberries
from iGrip
Costing only pennies,
this piece of branded plastic and felt
was perfect for removing fingerprints
from touch screens. 

I saw people use them. 
I heard people talk about them. 
I witnessed people hoarding them. 

Very clever.   

This entry was posted on Wednesday, January 30th, 2008 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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