I went to the Consumer Electronics Show in Vegas
and returned loaded down with schwag.
Most items got a ho-hum from this marketing gal.
JVC did an outstanding job once again
in the massive mobile section,
giving out the only air fresheners at the show.
However, the best schwag I received was
a tiny screen cleaner for phones and blackberries
Costing only pennies,
this piece of branded plastic and felt
was perfect for removing fingerprints
from touch screens.
I saw people use them.
I heard people talk about them.
I witnessed people hoarding them.
This entry was posted on Wednesday, January 30th, 2008 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.