The new C2 line from Taser
had a product development cycle
of less than 2 years. 

How could the team develop it so quickly? 
By using “cheats.” 

Developer Milan Cerovic admits that
the core fashionable colors were based on
the very popular Motorola razor line
(the very hot and premium priced leopard print was added later). 

Look at your product development. 
Can you leverage the lessons in other industries to shorten it? 

Oh, and the tagline for the C2.
The very clever…
Fashion With A Bite.

This entry was posted on Tuesday, January 15th, 2008 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.