I asked a loved one, a teacher,
what she learned at a recent all weekend seminar. 
Her face lit up as she told me. 

She learned about folds,
hamburger folds (folding width-wise),
hot dog folds (length-wise), and
taco folds (on the diagonal).  

For anyone outside of the target audience,
it may seem unnecessary,
or even silly
to add paper folding to the agenda.

But for at least one participant,
a woman who spends hours out of her week
explaining how to fold paper to restless kids,
that fifteen minute presentation made
the costly seminar well worth the investment.

Know your target
and give them what they want.

This entry was posted on Monday, January 14th, 2008 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.