By k | December 29, 2007 - 6:00 am - Posted in Marketing

I often hear from employees
that there is no room in their jobs for innovation. 

That is a bullsh** excuse. 

Take one “impossible” example: 
a posting at a missle defense command center
during the fearful 1950’s. 
No room for innovation or creativity, right? 
Wrong.  

In 1955, a department store promotion
accidently put NORAD
as their contact number for Santa. 
Instead of turning the kiddies away,
the airmen not only took the calls
but added a military twist. 

This year, on December 24th, 
NORAD
(staffed by volunteers and 
funded fully by donations)
handled half a million calls and
over a billion website hits. 

If there’s room for
innovation and customer service
in the military,
there’s room for
innovation and customer service
in your organization.  

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