Successful people come
from all backgrounds, all beliefs but
most of them have one belief in common. 

They believe life is not a zero-sum game (win-lose).  
It is abundant (win-win). 

Rich Kaarlgard in Forbes calls zero-sum thinking 
the “World’s Worst Disease“ 
I agree. 
And it is especially deadly for innovation.  

With zero-sum game,
there would be no “new” markets,
simply stolen markets. 
There would be no line extensions
because the products would fully cannibalize
the existing offering.  
Entering competitors wouldn’t grow a market. 
Companies would grow only by stealing
from other companies.    

This entry was posted on Tuesday, December 25th, 2007 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.