A loved one is a movie reviewer. 
I’ve noticed that whenever
he gets free advanced screening tickets,
he finds at least one thing positive
to say about the movie,
no matter how bad it is. 

Why? 

Because he feels like an insider. 
There is a sense of ownership. 

How can you use this? 
If possible, offer your influentials and loyal customers
the option of obtaining a new product early. 

This entry was posted on Wednesday, December 19th, 2007 at 6:00 am and is filed under Sales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.