I received an email today
from a fellow named Steven
asking to buy an ad on one of my blogs.
That was all the email said.
No mention of what product the ad was for.
No company name.
Not even a last name.
Just hi, lets become business partners
(which is what an advertiser is).
Unfortunately I receive one of these emails a day
and they all get the same response (if any).
No thank you.
If Steven doesn’t treat me with respect,
then I doubt he’ll treat my readers any better.
You often have to sell to your partners
before selling to your prospects.